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Despite significant investment in capital improvements and training, a rod mill suffered from chronically low productivity. The authors conducted a survey to measure employee satisfaction and to determine the correlation between employee satisfaction and productivity. The study found a correlation between average job satisfaction, low motivation and the resulting low productivity. A direct correlation was also found between low productiity and poor communication between management, supervisors and employees. The article offers recommendations to improve productivity by increasing employee involvement and communication.

The purpose of this study is to investigate the thermal response of the laminar non-Newtonian fluid flow in elliptical duct subjected to a third-kind boundary condition with a particular interest to a non-Newtonian nanofluid case. The effects of Biot number, aspect ratio and fluid flow behavior index on the heat transfer have been examined carefully.

First, the mathematical problem has been formulated in dimensionless form, and then the curvilinear elliptical coordinates transform is applied to transform the original elliptical shape of the duct to an equivalent rectangular numerical domain. This transformation has been adopted to overcome the inherent mathematical deficiency due to the dependence of the ellipsis contour on the variables x and y. The yielded problem has been successfully solved using the dynamic alternating direction implicit method. With the available temperature field, several parameters have been computed for the analysis purpose such as bulk temperature, Nusselt number and heat transfer coefficient.

The results showed that the use of elliptical duct enhances significantly the heat transfer coefficient and reduces the duct’s length needed to achieve the thermal equilibrium. For some cases, the reduction in the duct’s length can reach almost 50 per cent compared to the circular pipe. In addition, the analysis of the non-Newtonian nanofluid case showed that the addition of nanoparticles to the base fluid improves the heat transfer coefficient up to 25 per cent. The combination of using an elliptical duct and the addition of nanoparticles has a spectacular effect on the overall heat transfer coefficient with an enhancement of 50-70 per cent. From the engineering applications view, the results demonstrate the potential of elliptical duct in building light-weighted compact shell-and-tube heat exchangers.

A complete investigation of the heat transfer of a fully developed laminar flow of power law fluids in elliptical ducts subject to the convective boundary condition with application to non-Newtonian nanofluids is addressed.